The action was brought by Herend Porcelain Manufactory after it became aware in January 2016 that ZARA Home Hungary Ltd. was mass-producing tea sets, confusingly similar to those of Herend, and commercialising these in its stores and on its website.
The final judgment stated that the products marketed by ZARA Home were so similar to one of Herend Porcelain Manufactory’s tea sets that the likelihood of confusion in terms of appearance and overall impact was significant. The Budapest Court of Appeal has ordered ZARA Home to cease all further infringement and to destroy all remaining infringing items, in addition to obliging it to publish a press release, including the operative part of the final judgment, and make a public and appropriate apology to Herend Porcelain Manufactory.
Herend Porcelain Manufactory is committed to protecting its intellectual property rights even in standing up to powerful multinational companies such as ZARA Home. Herend Porcelain Manufactory has been making handcrafted products, that are considered a ”Hungaricum” or Hungarian speciality, for almost two centuries and has always placed great emphasis on protecting its world famous brand. Sár and Partners Attorneys at Law, who specialise in intellectual property law, have been supporting Herend Porcelain Manufactory in enforcing its rights for over 10 years.