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Herend Porcelain Manufactory Ltd. and Aston Martin Budapest conclude strategic cooperation agreement

The Herend Porcelain Manufactory and Aston Martin Budapest, as a member of the Gablini Automotive Group, entered into a strategic partnership, which was brought to life by the common values of their products.

The strategic cooperation can bring important and mutual benefits to both parties. The common goals are supported by an agreement signed by János Szlifka, General Manager of Aston Martin Budapest, and Dr. Attila Simon, CEO of Herend Porcelain Manufactory Ltd., on June 15, 2022. The Parties to the strategic partnership share a common conviction that together they can contribute more effectively to each other’s strategic objectives.

Concerning the signature, János Szlifka said: “The Herend Porcelain Manufactory and the Gaydon factory have been making special artisanal products for a long time at the highest level, using the best materials, traditional craftsmanship, and creative talent. The works of the parties now cooperating embody art, tradition, and innovation. The products themselves represent a high and unique value, but the centuries-old past and the uncompromising quality underlining the two brands place the prestige of them even higher.”

Dr. Attila Simon, CEO of Herend Porcelain Manufactory Ltd., emphasized the importance of cooperation and emphasized: “Herend porcelain is a symbol of excellence, value, luxury, and elegance. Since its establishment for almost two hundred years, Herend Porcelain Manufactory Ltd. has been making its products exclusively with craft technology and is committed to the production of porcelain works of art representing high quality, utility and artistic value. Herend Porcelain Manufactory Ltd. pays special attention to style-creating product development work and one of its strengths is the ability to innovate continuously. Along the common values, such as craft technology, uniqueness, high quality, continuous innovation based on traditional roots, brand awareness, international dimension, luxury, and elegance, the creative community of the Herend Porcelain Manufactory respectfully enters into a strategic partnership with Aston Martin Budapest.”

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