Spring sprouting

The masterpieces presented at the exhibition aim to appeal to people of all ages, pointed out CEO Dr. Attila Simon, who also highlighted the secret of the success of handcrafted products, as a result of which Herend has now overtaken its competitors to become the world’s leading porcelain manufactory. In his opening speech, he emphasized that the title of the exhibition has several meanings. It indicates that Herend porcelain, while preserving its traditions, is constantly renewing itself, placing great emphasis on innovation. Herend feeds on strong roots, but also constantly produces new, fresh shoots, which is also confirmed by the evolution of the Victoria pattern presented at the exhibition. The title of the exhibition also refers to the building of the renovated Kőszeg Synagogue since the current Herend exhibition could open within the beautifully renovated walls of the former ruined building.

The rank of the exhibition opening ceremony was further enhanced by the performance of the world-famous opera singer Andrea Rost.

At the exhibition, you can see a nearly 5-meter-long table lavishly laid with Herend porcelain items in the “Mix & Match” style, with variations of the Victoria pattern, perhaps the most well-known in the world, faithfully reflecting the Manufactory’s innovative activities. In addition, several unique, large-scale porcelain works of art considered professional bravura are on display, such as an ornamental plate with a diameter of almost 1 meter, decorated with thousands of perforations. Of course, the professional compilation of the exhibition was also adapted to the location, since we can choose from a free combination of 16,000 white forms and 4,000 decorations, so a Judaica collection is also presented, with several unique Seder bowls.

The special porcelain collection awaits visitors until August 25, 2024, in Kőszeg, the wonder town at the foot of the Alps.